Job Description

Objective

Develop high-quality content that supports the client's digital marketing strategy, increases organic visibility, and drives conversions across product lines.

Overview

The client is seeking a marketing-focused technical writer with experience in industrial systems (specifically compressed air). The ideal candidate can translate technical inputs, SEO briefs, and partially developed internal materials into polished, education- and conversion-oriented content.

This writer should be comfortable working from briefs and collaborating asynchronously while bringing strategic insight, originality, and subject-matter expertise to the content.

Scope

• Commitment: 25 hours/month
• Duration: Ongoing engagement (6 months to start)
• Location: Remote (if located in Chicago/Green Bay, occasional in-office opportunities)

Responsibilities

• Translate SEO recommendations, technical documentation, and internal notes into cohesive, high-quality content
• Write and optimize:
  • Blog articles (educational and SEO-focused)
  • Landing pages (conversion-focused)
  • Case studies
• Conduct interviews with internal SMEs as needed
• Apply SEO and AEO best practices across all content
• Align messaging with different stages of the marketing funnel
• Proactively suggest content improvements and opportunities
• Meet deadlines with minimal oversight

Skills and Qualifications

• Proven experience in B2B marketing or technical writing, with strong preference for experience in:
  • Industrial air compressors
  • Compressed air systems
  • Related industrial equipment (pumps, vacuums, fluid systems)
• Ability to balance technical accuracy with marketing effectiveness
• Familiarity with SEO-driven content strategies
• Strong research and interviewing skills
• Highly autonomous with strong communication skills
• Ability to add value beyond basic execution (insight, structure, clarity)

About the Client

The client is a provider of industrial air compressor solutions and related systems. The company operates in a technical B2B space, requiring content that demonstrates deep product knowledge while supporting broader digital marketing and lead-generation efforts.

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