Social Media Director (Fractional) Job at Genuine Ginger, San Clemente, CA

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  • Genuine Ginger
  • San Clemente, CA

Job Description

Genuine Ginger is a boutique social media agency managing organic social media marketing for 15+ CPG food, beverage, and wellness brands. Our team is lean and creative, and we need a senior voice to help us keep the quality bar high across all accounts.

THE ROLE

We're looking for an experienced social media leader to work behind the scenes — reviewing captions, shaping monthly content strategy, and elevating our team's output across all 15 clients. You won't be on client calls, at least to start. You'll work directly with our agency lead and a team of 5 specialists and creators.

WHAT YOU'LL DO

Review and support caption edits across around 15 client accounts with a sharp eye for individual brand voice and tone

Contribute to monthly content planning — trending formats, hooks, text overlays, and campaign concepts

Give direct, constructive feedback to our creative teams to elevate their work

Stay ahead of what's happening on Instagram, TikTok, and YouTube Shorts and bring relevant, actionable insights to the team

Help streamline procedures and build SOPs as we continue to grow

WHAT WE'RE LOOKING FOR

5+ years in social media management, ideally at an agency juggling multiple clients

Strong copywriter

CPG food, wellness, or lifestyle brand experience is a significant plus

Self-directed and reliable, you don't need hand-holding to do great work

Choosing fractional work intentionally, not as a gap between full-time roles

DETAILS

20+ hours per week, flexible scheduling

$40–50/hr depending on experience

San Clemente, CA preferred for occasional in-person time — open to remote for the right person

Contract (1099), ongoing with room to grow

HOW TO APPLY

Send your resume and a short note on why this is the right role for you to: ***email_hidden***

Job Tags

Full time, Contract work, Flexible hours

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