Job Description

Inside Sales Representative – Job Description

Santoki, LLC ( is the exclusive distributor of LEGO® LED Lights and LEGO® Stationery in the USA. We are seeking a dynamic and motivated Inside Sales Representative to join our team. In this role, you will play a pivotal part in driving sales growth by connecting with potential customers, understanding their needs, and promoting our consumer products. Success will be achieved through strategic planning, research, direct customer outreach via phone and email, and seasoned sales experience.

We expect this team player to grow revenue within existing accounts while adding new accounts by developing tailored sales efforts and product assortments that meet customer needs. If you thrive in a fast‑paced environment, enjoy building relationships, and have a passion for sales, this role is an excellent fit.

• Develop an action plan to achieve monthly and annual sales goals.
• Initiate, plan, and conduct business review meetings, including sales presentations, follow‑up, and post‑program reviews.
• Negotiate terms, pricing, and contracts.
• Proactively increase incremental revenue within existing accounts and develop new accounts.
• Attend trade shows to secure new accounts and increase revenue.

• Identify and qualify leads through online research, email campaigns, and calling.
• Build and maintain a strong pipeline of potential customers.

• Establish and maintain strong relationships with clients.
• Understand customer opportunities and tailor solutions to meet their needs.
• Provide exceptional customer service throughout the sales cycle.

• Track sales activities and maintain accurate records.
• Prepare regular reports for management, providing updates on market landscape, trends, and customer preferences.
• Deliver accurate forecasting and internal business planning.
• Achieve targeted sales objectives.

• Work closely with finance, customer service, and logistics to ensure alignment on account goals, strategies, and future plans.
• Maintain a proactive, positive approach with a commitment to continuous improvement in a dynamic environment.

• Proven ability to prospect, qualify, and close business‑to‑business sales.
• Strong negotiation, presentation, and closing capabilities.
• Ability to manage a full sales cycle from lead generation to post‑sale follow‑up.

• Excellent verbal and written communication skills.
• Ability to build rapport quickly and maintain long‑term customer relationships.
• Confident, outgoing personality comfortable engaging new buyers.

• Strong attention to detail with exceptional organizational habits.
• Ability to analyze sales data, identify trends, and translate insights into action.
• Skilled in forecasting, planning, and pipeline management.

• Strong working knowledge of Microsoft Office (Excel, PowerPoint, Word) is required.
• Comfortable using CRM systems, sales tracking tools, and online research platforms.

• Self‑starter with a goal‑oriented mindset.
• Creative problem solver with sound decision‑making abilities.
• Thrives in a fast‑paced, evolving environment.

• Proven B2B sales experience as an Inside Sales Representative, preferably selling to traditional retail accounts.
• Bachelor’s degree in Business or a related field.
• Effective creative problem‑solving and decision‑making skills.
• Must be detail‑oriented, organized, and proactive.
• Anticipated travel: 5%.
• Reports directly to the VP of Sales.

Full‑time

$50,000 per year + commission

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

• Commission pay

In person – Auburn Hills, MI

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