Job Description

JOIN JUĀNA AS A CANNABIS TERRITORY SALES EXECUTIVE | RETAIL & DISPENSARY PARTNERSHIPS

In cannabis retail, products don’t move because they’re new—they move because budtenders believe in them. Juāna is building an elevated brand designed for that moment on the dispensary floor.

Easy for budtenders to understand.

Easy for consumers to trust.

And easier for dispensaries to recommend.

While more than 40% of cannabis consumers today are women, most products on dispensary shelves were never designed with them in mind. The packaging, the language, and even the way products are categorized often assume a different audience.

Juāna is set out to change that.

Behind the product is a larger mission. Juāna is a women-owned, women-led company built to elevate women’s voices in a male-dominated industry while creating products that support everyday well-being.

For dispensaries, that means something powerful: a brand with a clear point of view, a growing consumer audience, and a story budtenders can confidently stand behind.

Because when the product makes sense and the story resonates, it moves off the shelf.

This is where YOU come in.

WHAT YOUR DAYS WILL ACTUALLY LOOK LIKE →

California alone has more than 1,100 dispensaries, with roughly 400–500 premium retail partners that align with Juāna’s positioning and customer base. This role owns a defined California territory, building strong dispensary partnerships and expanding Juāna’s presence within retailers that align with our brand’s premium positioning.

Your work begins with disciplined prospecting, identifying retail partners that match Juāna’s brand aesthetic, retail environment, and financial profile. Once a dispensary is identified, the process shifts into hands-on engagement.

But in cannabis, placement alone is not the goal.

Velocity is.

The real work happens on the retail floor.

You will spend time inside dispensaries educating budtenders, sampling, and helping the retail team understand how Juāna’s effects-based architecture makes it easier to guide customers toward the right product experience.

Budtender insights often become one of the most powerful tools in the sales process. Their feedback, enthusiasm, and customer reactions help de-risk decisions for inventory managers as you finalize margins, credit terms, and product placement.

Over time, your role evolves from seller to partner.

Here, you’re backed with the educational support, marketing infrastructure and sophisticated brand positioning needed to help dispensaries succeed with our products.

WHAT YOU’RE EXCITED TO BRING WITH YOU →

This role is designed for someone who understands how cannabis products actually make it onto dispensary shelves—and how they stay there.

You enjoy being present in the stores—building relationships with budtenders, supporting inventory managers, and ensuring the Juāna story is clearly understood by the people who interact with customers every day.

You’ve likely worked within the cannabis ecosystem before and understand how inventory managers evaluate new brands. You know the importance of margins, credit terms, product rotation, and shelf velocity.

You understand that strong cannabis brands are built through retail education, budtender advocacy, product storytelling, and consistent presence inside dispensaries.

Ideally, you bring a working knowledge of cannabis regulations and experience navigating the compliance realities of selling into dispensaries. Relationships with buyers, inventory managers, or retail teams within the California market are a major advantage.

But just as important is your mindset.

You are disciplined about prospecting. You are thoughtful about which accounts you pursue. And you take pride in representing products that resonate with customers and retail staff alike.

You are not simply selling products.

You are building a brand.

LOCATION →

Juāna’s current headquarters operates out of Industrious at Canvas in Costa Mesa, California. While this role will spend most of its time in the field building relationships with retail partners, you are welcome to work from home with periodic visits to the office.

The company is preparing to move this summer to a new space near our warehouse in Irvine, California, creating a tighter operational hub as the team continues to grow.

COMPENSATION + PERKS →

This position offers a $75K base salary, along with commission tied directly to wholesale revenue generated across your territory. On-target earnings are expected to reach $100K in year one, with meaningful upside as Juāna expands its presence across California dispensaries. Benefits include health and dental insurance, PTO, and paid holidays. The earning opportunity grows as the territory develops and more dispensaries adopt the brand.

JOIN US →

Juāna is a startup and the mission here is meaningful. Our brand was created to serve women through thoughtful formulation and a clear effects-based architecture—Calm, Focus, Arouse, Recover, Sleep and Uplift—making it easier for budtenders to guide customers to the right experience and easier for consumers to choose products that fit their lives.

If you know how products actually win inside dispensaries—through budtender trust, clear product stories, and strong retail partnerships—Juāna is building a brand you’ll want to represent.

The story of our brand is still being written.

And the people who see the vision now will help shape what this brand becomes.

EEOC →

Juāna is an Equal Opportunity Employer committed to fostering an inclusive workplace. We make employment decisions based on qualifications, merit, and business needs and do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, marital status, pregnancy, childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military or veteran status, or any other characteristic protected under federal, state, or local law.

We are committed to providing reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable laws.

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